Putri, Regita Hening Ajeng Baroto (2024) Analisis Green Marketing Communication Baterai Isi Ulang Smartoools Melalui Social Media. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research discusses the analysis of green marketing communication for Smartools rechargeable battery products through social media. Green marketing communication is green marketing communication that can realize Sustainable Development Goals (SDGs). On Monday, March 20 2023, the IPCC released its latest report on the current climate situation. In the AR6 Synthesis Report, they highlight the accelerating human-caused climate crisis. One of the causes of the acceleration of the climate crisis is hazardous and toxic waste or B3 waste because it contains chemical compounds that damage the ozone layer, such as CFCs and HCFCs, which have an impact on thinning the ozone layer and increasing exposure to ultraviolet radiation on the Earth's surface. One of the items classified as B3 waste is battery waste, therefore several people formed a team as a solution to environmental sustainability efforts by creating rechargeable batteries which of course cannot be separated from Green Marketing. The focus of this research is to describe the analysis of green marketing communication for Smartools rechargeable battery products via social media Tiktok, Instagram and YouTube. The aim of this research is to find out how to analyze the green marketing communication of Smartools rechargeable batteries via social media Tiktok, Instagram and YouTube. The research method used in this research is descriptive qualitative using interview, observation and documentation data collection techniques. From the results of interviews and supported by evidence on Smartoools social media accounts, Smartoools has carried out green promotion on several social media platforms, starting from providing education and information about the environment. However, the implementation of green promotion as an element of green marketing is because they sell green products.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Regita Hening Ajeng Baroto Putri | ||||||||
| Date Deposited: | 16 May 2024 01:10 | ||||||||
| Last Modified: | 16 May 2024 01:10 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/22754 |
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