Meiyantika, Alodiya Sifa (2024) PENGARUH KUALITAS LAYANAN, KEAMANAN DAN FITUR PRODUK TERHADAP KEPUASAN PELANGGAN PADA PENGGUNA APLIKASI BRImo (Studi Pada Pengguna Aplikasi BRImo di Kabupaten Madiun). Undergraduate thesis, UPN "Veteran" Jatim.
![[img]](https://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Cover)
20042010170 - cover.pdf Download (929kB) |
|
Text (Bab 1)
20042010170 - bab 1.pdf Download (321kB) |
|
Text (Bab 2)
20042010170 - bab 2.pdf Restricted to Repository staff only until 26 April 2026. Download (312kB) | Request a copy |
|
Text (Bab 3)
20042010170 - bab 3.pdf Restricted to Repository staff only until 26 April 2026. Download (365kB) | Request a copy |
|
Text (Bab 4)
20042010170 - bab 4.pdf Restricted to Repository staff only until 26 April 2026. Download (535kB) | Request a copy |
|
Text (Bab 5)
20042010170 - bab 5.pdf Download (166kB) |
|
Text (Daftar Pustaka)
20042010170 - daftar pustaka.pdf Download (234kB) |
|
Text (Lampiran)
20042010170 - lampiran.pdf Restricted to Repository staff only until 26 April 2026. Download (717kB) | Request a copy |
Abstract
This research aims to analyze the influence of service quality, security and product features on customer satisfaction among BRImo application users in Madiun Regency. The type of research carried out in this research is quantitative research with descriptive analysis methods. In this research, researchers used a sampling technique with a purposive sampling method. The population in this research are BRImo application users in the city of Madiun who have made transactions on the BRImo application as an online transaction medium. The data collection method in this research uses a questionnaire that is distributed online. Instrument testing uses validity and reliability tests and the results of these tests show that the data is valid and reliable. The data analysis technique uses multiple linear regression, classical assumption testing, and hypothesis testing (f test and t test). From the results of the analysis carried out, it was found that there was a significant positive influence, both partially and simultaneously, between service quality, security and product features on customer satisfaction among BRImo application users in Madiun Regency. Keywords: Service Quality, Security, Product Features, Customer Satisfaction
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Alodiya sifa meiyantika | ||||||||
| Date Deposited: | 26 Apr 2024 07:02 | ||||||||
| Last Modified: | 26 Apr 2024 07:02 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/22162 |
Actions (login required)
 |
View Item |