Nareswari, Firdha Amalia (2024) Analisis Strategi Promosi Irgift.id dengan Memanfaatkan Media Sosial TikTok dalam Meningkatkan Volume Penjualan. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This research uses Irgift.id which is one of the business fields in the floriculture sector. The purpose of this study is to determine and analyze promotional strategies using the use of TikTok social media in an effort to increase sales volume. The research method used is descriptive qualitative method using SWOT analysis techniques and data collection techniques through in-depth interviews, observation and documentation related to promotional strategies in identifying strengths, weaknesses, opportunities, and threats at Irgift.id. Informants in this study include the owner or owner, employees, and consumers. The results of this study obtained IFAS results which showed strengths with a score of 2.69 and weaknesses with a score of 0.42. While the EFAS results show opportunities with a score of 2.31 and threats with a score of 0.74. Based on the SWOT analysis diagram, Irgift.id is in quadrant I using the SO strategy, namely the company has opportunities and strengths so that it can take advantage of existing opportunities so that the strategy that can be applied is to support the growth of agrarian policies (growth oriented strategy) to increase sales volume Keywords: Promotion Strategy, TikTok, Descriptive Qualitative, SWOT Analysis
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HC Economics H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Firdha Amalia Nareswari | ||||||||
| Date Deposited: | 26 Mar 2024 03:05 | ||||||||
| Last Modified: | 26 Mar 2024 03:05 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/21601 |
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