Nurhaliza, Siti (2024) Pengaruh Event Marketing Dan Promosi Terhadap Kepuasan Pelanggan Pada Brand Implora di Event Social Chic Surabaya 2023. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The development of the beauty industry in Indonesia is currently increasing rapidly. Beauty products are a daily necessity, especially for women, so many cosmetic companies in Indonesia are competing to attract customers' attention. One of the cosmetic companies that attract customers' attention is PT Implora Sukses Abadi, which was established in 2004. PT Implora Suskes Abadi itself is able to maintain sales of local cosmetics through various strategies carried out, namely marketing products through event activities. Event marketing and promotions carried out by PT Implora Sukses Abadi to improve the brand image of local products to be better known and attract the attention of customers. In this study, the method used was quantitative with the sample used, namely 100 respondents who visited the Surabaya 2023 social chic event. The sampling technique used purposive sampling with certain criteria with data collection using a questionnaire. Based on the results of data processing using spss 25 in the F test, the sig value is 0.000 Ftabel 3.090, so in this study Event Marketing and Promotion have a significant effect simultaneously on Customer Satisfaction at the Social Chic Surabaya 2023 Event.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | SITI NURHALIZA | ||||||||
| Date Deposited: | 18 Mar 2024 08:02 | ||||||||
| Last Modified: | 18 Mar 2024 08:02 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/21432 |
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