angellia, febri tiara (2023) IMPRESSION MANAGEMENT INTAN KEMALA SARI SEBAGAI BEAUTY INFLUENCER PLUS SIZE DI INSTAGRAM. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to describe Intan Kemala Sari's impression management as a plus size beauty influencer on Instagram social media. This research method is content analysis with a qualitative descriptive approach by documenting posts on the Instagram account @kemalasari. The sample studied was posts on the Instagram account @kemalasari with publication times from January 1 2020 to January 1 2022, which totaled 28 posts. The time limit for research is the last 2 (two) years because that time is the most up-to-date period and Intan Kumala Sari is trying to build or maintain her image as a plus size beauty influencer so the timing of post publication aims to see the consistency of Intan Kemala Sari . The results showed that Intan Kemala Sari used all of Jones & Pittman's tactics, namely ingratiation, self promotion, exemplification, intimidation and supplication. This tactic is basically an effort to build or maintain Intan Kemala Sari's image as a plus size beauty influencer who breaks beauty standards and fights against the treatment of threats against plus size women such as bullying, hate speech, and body shaming. The main goal seen in his presentation is to break the stereotype of ideal body shape and invite more positive appreciation of all body shapes and appearances. Keywords: Impression Management, Beauty Influencer, Plus Size, Instagram
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5549 Personnel Management. Employment Management H Social Sciences > HN Social history and conditions. Social problems. Social reform |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | tiara febri angellia | ||||||||
| Date Deposited: | 21 Sep 2023 09:08 | ||||||||
| Last Modified: | 21 Sep 2023 09:08 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/17939 |
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