Septriyanti, Siti Nurima (2022) PEMANFAATAN TIKTOK SEBAGAI MEDIA STRATEGI KOMUNIKASI PEMASARAN PADA AKUN @SHERIZ_OFFICIAL. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
ABSTRACT SITI NURIMA SEPTRIYANTI, UTILIZATION OF TIKTOK AS A MARKETING COMMUNICATION STRATEGY MEDIA ON @SHERIZ_OFFICIAL ACCOUNT The shift in function that occurs in the Tiktok feature makes it very easy for business actors to market their products. One of the business accounts that take advantage of the function shift on Tiktok is @Sheriz_Official. The purpose of this study is to find out how to use Tiktok as a marketing communication strategy media on the @Sheriz_Official account. The theory used in this research is Mediamorphosis Theory in cyberspace, and the 7C Framework Theory to analyze how marketing communication strategies are applied to the @Sheriz_Official account. This study uses a descriptive qualitative approach with qualitative research methods. Data collection techniques used are in-depth interviews, observation, and also documentation. The results of this study indicate that the shift in the function of Tiktok's social media which gave birth to several business features is very useful for business people. The marketing communication strategy that is the mainstay of the @Sheriz_Official account is routinely uploading Tiktok video content every day, livestreaming claw games, hyperlinking, Tiktok Ads, @Sheriz_Official brand community, Tiktok Shop, and Tiktok Affiliates program. The conclusion of this study is that the function shift in the Tiktok feature is very well utilized by the @Sheriz_Official account in implementing its marketing communication strategy. Keywords : Marketing Communication Strategy, Tiktok, Feature Utilization.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Siti Nurima Septriyanti | ||||||||
| Date Deposited: | 26 Sep 2022 08:20 | ||||||||
| Last Modified: | 26 Sep 2022 08:20 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/9601 |
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