SARI, ADE FORTUNA TUNJUNG (2020) ANALISIS PENILAIAN KONSUMEN PADA LAPIS KUKUS SUROBOYO “PAKDE BUDE” BERDASARKAN ATRIBUT PRODUK. Other thesis, UPN Veteran Jawa Timur.
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Abstract
Consumer behaviour is a process that a person or organisation has to find, buy, use, evaluate, and dispose of products or services after being consumed to meet their needs. This research that will be used in this research is dissemination of questionnaires conducted using the Accidental Sampling method. The numb er of main objects of this research is determined by 50 respondents of Suroboyo "Pakde Bude" product consumers. In his calculations using quantitative descriptive analysis is a method of researching the status of a group of people, an object, a set of conditions, a system of thought, or a class of events in the present and using Fishbein analysis. The results show that texture and flavor attributes have the most important role by consumers in decision making and this product can be ranked Brand Recognition in the pyramid Brand Awareness because there are still few consumers who have the brand mind "Pakde Bude" on its memory. Keywords: consumer ratings, brand awareness, product attributes
| Item Type: | Thesis (Other) | ||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD9000 Agricultural Industries | ||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||
| Depositing User: | Users 12 not found. | ||||||||
| Date Deposited: | 25 Nov 2020 02:34 | ||||||||
| Last Modified: | 25 Nov 2020 02:34 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/764 |
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