KHOIRUN NISA, ANIS (2022) PENERIMAAN MASYARAKAT TERHADAP TAYANGAN “KARMA” di ANTV (Analisis Resepsi Masyarakat Terhadap Tayangan Reality Show “Karma” di ANTV). Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.
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Abstract
Tayangan “Karma” ANTV merupakan program reality show yang kini menuai pro dan kontra, karena masyarakat menganggap bahwa tayangan tersebut sesuai realita dalam kehidupan, namun banyak juga masyarakat yang tidak percaya terhadap tayangan tersebut. Penelitian ini bertujuan untuk mengetahui bagaimana penerimaan masyarakat terhadap mistik dalam tayangan “Karma” di ANTV yang dibagi menjadi dua kategori, yaitu kelompok masyarakat religius dan masyarakat umum. Penelitian ini akan dikaji dengan menggunakan Reception Analysis Theory (Analisis Penerimaan) dengan model encoding (sumber)/decoding(penerimaan) yang diajukan oleh Stuart Hall dan David Morley ke dalam 3 kategorisasi dari pemaknaan pembacaan khalayak terhadap teks media, yakni Dominant, Negotiated, Oppositional. Metode yang digunakan dalam penelitian ini adalah kualitatif deskriptif. Penelitian kualitatif ini bermaksud untuk memahami fenomena tentang apa yang dialami oleh subjek penelitian misalnya persepsi, motif, tindakan, penilaian dan lainnya yang dapat memberikan gambaran bagaimana informan memaknai teks media yang dibuat oleh pembuat program “Karma” ANTV. Hasil penelitian ini menunjukkan bahwa tayangan mistik “Karma” ANTV tidak diterima oleh khalayak kelompok masyarakat religius yang termasuk dalam kategori Oppositional Position, sedangkan tayangan tersebut diterima oleh khalayak kelompok masyarakat umum yang termasuk dalam kategori Dominant Position. Kata Kunci : Program Reality Show, Analisis Penerimaan, Karma ANTV Impressions "Karma" ANTV is the reality show program is now reaping the pros and cons, because society considers that the appropriate display reality in life, but many are also communities that do not believe in the impressions. This research aims to m knowing how acceptance of the community against the Mystics in the impressions of "Karma" on ANTV are divided into two categories, namely community religious groups and the general public. This research will be examined using Reception Analysis Theory (analysis of admission) with the model of the encoding (source)/decoding (acceptance) proposed by Stuart Hall and David Morley into the 3 the definition of categorization of the reading audience of the text media the Dominant, Negotiated, Oppositional. The methods used in this research is qualitative descriptive. Qualitative Research it intends to understand the phenomenon of what is experienced by the subject of the research perception, motives, actions, assessment and other who can give you an idea of how informants interpret media texts created by the makers of the program "Karma" ANTV. The results of this research show that the mystical impressions "Karma" ANTV not accepted by audiences religious community groups that are included in the category of Oppositional Position, while the impressions received by audiences to public community groups included in the Dominant Position. Keyword : Reality Show Program, Reception Analysis, Karma ANTV
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Lisa nadya irawan | ||||||||
| Date Deposited: | 18 Jul 2022 03:04 | ||||||||
| Last Modified: | 18 Jul 2022 03:04 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/7610 |
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