ROZITA SARI, DIVA SEPTIANA (2022) PESAN ANTI CYBERBULLYING DALAM IKLAN KOMERSIAL (Analisis Semiotika Pada Iklan ABC Sari Kacang Hijau versi “Mempertemukan Sarah Ayu dengan Hater Terbesarnya” di Youtube). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study focuses on the anti-cyberbullying message and the construction of social reality in the abc sari green beans advertisement version of "meeting Sarah Ayu with her biggest hater" on youtube media. The author uses a semiotic analysis method which is included in qualitative research. This study uses John Fiske's theory which is then divided into three levels, namely the level of reality, the level of representation, and the level of ideology. The results obtained from this study are that there are several elements of the message about anti-cyberbullying in the abc sari green beans advertisement version of "meeting Sarah Ayu with her biggest hater" namely self-control, having empathy, considering and thinking before acting, preventing someone from becoming a cyberbully.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | B Philosophy. Psychology. Religion > BF Psychology | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Diva Septiana | ||||||||
| Date Deposited: | 05 Jul 2022 01:54 | ||||||||
| Last Modified: | 05 Jul 2022 01:54 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/7279 |
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