Hanani, Sunny Uma (2022) STRATEGI KOMUNIKASI PEMASARAN “VIRTUAL WEDDING” PADA NAINS MEDIA (Studi Deskriptif Kualitatif Strategi Komunikasi Pemasaran “VIRTUAL WEDDING” pada Nains Media di Masa Pandemic Covid-19). Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
ABSTRACT Sunny Uma Hanani. 17043010089. Thesis. "VIRTUAL WEDDING" MARKETING COMMUNICATION STRATEGY ON NAINS MEDIA (Qualitative Descriptive Study of "VIRTUAL WEDDING" Marketing Communication Strategies on Nains Media in the Covid-19 Pandemic Period). Communication Studies Program. Faculty of Social Science and Political Science. East Java "Veteran" National Development University. 2021 The presence of the COVID-19 pandemic and government policies have had a major impact on the industrial and business world, one of which is in the field of weddings. The world of the wedding industry is currently experiencing a major shock, entrepreneurs must rack their brains harder to develop marketing communication strategies in order to survive in a situation that is quite tense like this. The purpose of this study is to determine the marketing communication strategy used by Nains Media in marketing virtual wedding services during the Covid-19 pandemic. The method used in this study is a descriptive method with a qualitative approach. Data collection was carried out by conducting observations and interviews with the snowball technique (rolling). Keywords
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | SUNNY UMA HANANI | ||||||||
| Date Deposited: | 17 Jun 2022 03:15 | ||||||||
| Last Modified: | 17 Jun 2022 03:15 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/7139 |
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