AGANSA, DAMA RINDHU (2020) PENGARUH PENERIMAAN DAN PENGGUNAAN USER TERHADAP APLIKASI E-COMMERCE MENGGUNAKAN METODE UNIFIED TECHNOLOGY ACCEPTANCE AND USE OF TECHNOLOGY (UTAUT) (Studi Kasus Pada Aplikasi E-Commerce Shopee Indonesia). Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.
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Abstract
The development of e-commerce in Indonesia is more and more popular. Shopee is present as one of the electronic trading platforms that has developed in the form of mobile applications. This study aims to determine the effect of 4 predictor variables from the United Theory of Acceptance and Use of Technology (UTAUT) method, as one of the technology acceptance models that are widely used to accept the use of Shopee e-commerce applications. The technique of determining the sample using purposive sampling and data collection methods is a questionnaire. In analyzing the data, researchers used multiple linear regression analysis with the help of the SPSS 20. The respondents in this study were 100 users of Shopee e-commerce applications in the City of Surabaya. The results of this study indicate that there is a partial effect of 3 predictor variables, namely effort expectancy, social influence, and facilitating conditions, while 1 other variable, namely performance expectancy has no partial effect on the acceptance of e application use e-commerce shopee. In addition, there is a simultaneous influence of all four or all of the predictor variables on the acceptance of the use of Shopee e-commerce applications. Keywords: E-commerce, United Theory of Acceptance and Use of Technology (UTAUT), use behavior, purposive sampling
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 15 Feb 2022 01:46 | ||||||||
| Last Modified: | 15 Feb 2022 01:46 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/5254 |
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