Putri, Shabrina Ramadhani Erma (2022) Pengaruh Promosi Melalui Media Sosial Terhadap Keputusan Pembelian di Mracang Market Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
ABSTRACT The purpose of this research are 1). to analyze the effect of context onsocial media promotions on purchasing decisions at Mracang Market. 2). to analyze the effect of communication on social media promotions on purchasing decisions at Mracang Market. 3). to analyze the effect of collaboration on social media promotions on purchasing decisions at Mracang Market. 4). to analyze the effect of connection on social media promotions on purchasing decisions at Mracang Market. The research method uses a questionnaire with a total of 50 respondents, using SEM-PLS analysis with the WarpPLS approach. The results of this study are as follows: the majority of Mracang Market consumers are female with an age range of 26-30 years, the latest education is Bachelor's degree, work as a housewife, has an income of <Rp 4,000,000-. The intensity of buying food once a month, spending on food in one month is > IDR 100,000, making purchases in one transaction as much as < 5 kg and how to buy in a planned manner. Context, communication, collaboration, and connection variables have a positive and significant impact on purchasing decisions at Mracang Market Surabaya. Keywords: Promotions, Social Media, SEM-PLS, Purchase Decisions
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | SHABRINA RAMADHANI ERMA PUTRI | ||||||||||||
| Date Deposited: | 19 Jan 2022 04:12 | ||||||||||||
| Last Modified: | 19 Jan 2022 04:12 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/4423 |
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