Mega, Arnesia Ramadani Putri (2022) ANALISIS KESEDIAAN MEMBAYAR PRODUK SAYURAN PADA SAYURBOX. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Developments in the era of the industrial revolution 4.0 occurred in various sectors, including the agricultural sector. Lifestyle changes are a factor in the change in people's choice of places to shop for vegetables, namely from offline markets (markets, supermarkets) to online purchases. Sayurbox is an online market that is engaged in buying and selling agricultural products such as vegetables, fruit, etc. without having to bother going shopping at the market or traveling vegetable vendors or conventional ones. There are differences in perceptions about prices or an increase in prices for vegetables sold, which are not inferior to products sold in offline markets because the quality of products and services offered has increased. Therefore, this study aims to find out: 1) Describe the characteristics of consumers of vegetable products through the online market Sayurbox, 2) Analyze the value of the estimated willingness to pay (Willingness to Pay) of consumers of vegetable products in the online market Sayurbox, 3) Analyze the factors towards decisions willingness to pay for vegetable purchases at Sayurbox. The number of population samples in the study were 100 people and the sampling was purposive sampling. Analysis of the data used is descriptive analysis, Contingent Valuation Method (CVM) and multiple linear regression. The results showed that the average maximum WTP value for vegetable products through the online market for kale was 29.5% higher, spinach was 26.1% higher, mustard greens was 26.4% higher, and long beans were 26.3% higher than recent price of it. Factors that influence consumers' willingness to pay for vegetable products through online markets are gender, age, income, service quality, information media, and purchase motivation variables. Keywords: Willingness to Pay, Vegetables, Online Market, CVM
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD9000 Agricultural Industries S Agriculture > S Agriculture (General) |
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| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Arnesia Ramadani Mega | ||||||||||||
| Date Deposited: | 17 Jan 2022 08:15 | ||||||||||||
| Last Modified: | 17 Jan 2022 08:15 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/4294 |
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