Iris, Yuanita Sintawati (2018) ANALISIS PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN TOKO PRIMA PRIMKOPAL JUANDA DI SIDOARJO. Other thesis, UPN Veteran Jawa Timur.
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Abstract
Enterprises in the field of savings and credit cooperative progressed very rapidly, thus resulting in service to users of services in making savings and loan transactions are critical determines the progress. The population used in this study were members of the TNI, Primkopal Employees, Students, Housewives, and street vendors. The sample in this research is as many as 97 respondents. Sampling technique using non probability sampling technique with accidentalsampling method. The method of analysis used is quantitative, that is validity test and reliability test, classical assumption test, multiple linear regression analysis, coefficient of determination, F test and t test. Based on the result of analysis indicate that: (1) variable of physical evidence (Tangible), have significant influence to Primokal Store Satisfaction of Primkopal Juanda, it is shown from tcount 4,424> ttabel 1,986 with constant (α) = 5% (0,05) (2) Responsiveness variable has significant influence to PrimokalPrimanda Store Satisfaction, it is shown from tcount 2,196>ttable 1,986 with constant (α) = 5% (0,05), (3) Physical Evidence and Responsiveness has a significant effect on the Primacy Primokal Store Customer Satisfaction, it is shown from Fcount (26,259)>Ftable (2,31) with constant (α) = 5% (0,05). The result of coefficient of determination obtained R2 = 0,591 which mean 59,10%. Keywords : Tangible, Emphaty, Reability, Responsiveness, Assurance Of Customer Satisfaction.
| Item Type: | Thesis (Other) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Fatchullah Fatchullah | ||||||||
| Date Deposited: | 20 Oct 2020 04:42 | ||||||||
| Last Modified: | 20 Oct 2020 04:42 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/387 |
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