Yuda, Angga Trisila (2017) STRATEGI PEMASARAN PADA CAFE CELEBRITY BU WIWIK DI JALAN LECI MOJOKERTO. Other thesis, UPN Veteran Jawa Timur.
|
Text (Cover)
cover.PDF Download (765kB) | Preview |
|
|
Text (Bab 1)
bab1.PDF Download (96kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Bab 2)
bab2.PDF Restricted to Repository staff only Download (209kB) |
|
|
Text (Bab 3)
bab3.PDF Download (174kB) | Preview |
|
|
Text (Bab 4)
bab4.PDF Restricted to Repository staff only Download (331kB) |
|
|
Text (Bab 5)
bab5.PDF Download (46kB) | Preview |
|
|
Text (Daftar pustaka)
daftar pustaka.PDF Download (39kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/other.png) |
Other (Lampiran)
lampiran.PDF Restricted to Repository staff only Download (113kB) |
Abstract
In this era of globalization small business is one of the pillars in the national economy. Lately many small businesses get attention. This is due to its ability to survive in the face of economic crisis and absorbing the workforce is very helpful for the sustainability of the wheels of the economy in Indonesia. Because small businesses are perceived to be able to create new jobs for people in the informal sector, people start thinking of running small businesses that have innovation in running their small business activities. The growing world of business in all sectors of this course will impact on the level of business competition is getting tighter. This forces the company to pay more attention to the environment that can affect the company, so that companies know what kind of marketing strategy and how to apply in the company. Consumer interest in Café is increasing especially in big cities. Therefore, the authors examine the Marketing Strategy At Cafe Celebrity On Leci, Road, Mojokerto. In this study the authors use qualitative descriptive research method with SWOT anilisis, to reach the conclusion of SWOT and know the right marketing strategy at Café Celebrity then the authors do environmental analysis by using IFAS that covers the strength and weakness of the company and EFAS covers about opportunities and threats for the company . In this study resulted IFAS analysis of strength with score of 1.95 and weakness with score of 0.8 is on the result of EFAS probability analysis with score 1.9 and threat with score 1.25. So it can be concluded in the diagram of SWOT Café Celebrity position is in quadrant I where this position explains that Café Celebrity has the opportunity and power so that it can take advantage of opportunities. The strategy to be applied under these conditions is to support an aggressive growth policy (growth oriented strategy). Keywords: SWOT Analysis, EFAS, IFAS, Marketing Strategy
| Item Type: | Thesis (Other) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Fatchullah Fatchullah | ||||||||
| Date Deposited: | 13 Oct 2020 13:12 | ||||||||
| Last Modified: | 13 Oct 2020 13:12 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/360 |
Actions (login required)
 |
View Item |