Baharudinsyah, Mohammad Vavian (2024) STRATEGI PEMASARAN DALAM MENINGKATKAN OMZET PENJUALAN KOPI BARADJAWA PADA KEDAI KOPI DENGAN KONSEP BUDAYA JAWA. Undergraduate thesis, Universitas Pembangunan Nasional "Veteran" Jawa Timur.
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Abstract
This research has the main objective of knowing and analyzing marketing strategies to increase sales at Baradjawa Coffee. The research is qualitative descriptive research. This research was conducted at Baradjawa Coffee. The subjects of this research are owners, employees, and consumers. The data analysis method used in this research is SWOT analysis using the IFAS and EFAS tables. The results of the research analysis using IFAS and EFAS, Baradjawa Coffee has a strength factor getting a total score of 3.23 while the weakness factor gets a total score of 0.36. Threats receive a total score of 1.37 while opportunities receive a total score of 1.94. Judging from the consequences of the SWOT line, Baradjawa Coffee is in quadrant I with a value of (X; Y) (2.87; 0.57), namely by using aggressive planning. Making plans that require strengths to become opportunities is an aggressive strategy. Keywords: Marketing Strategy, SWOT Analysis
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Mr Mohammad Vavian Baharudinsyah Saiful | ||||||||
| Date Deposited: | 05 Feb 2024 06:55 | ||||||||
| Last Modified: | 05 Feb 2024 06:55 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/21051 |
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