GUNTORO, SUNYO (2018) STUDI KOMPREHENSIF SIKAP KEPERCAYAAN KONSUMEN PADA BEBERAPA RESTAURAN LAOPAN DI SURABAYA. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze the effect of service quality on customer satisfaction of customer satisfaction of Restauran customers and to analyze product attribute of food effect to customer satisfaction. Variable from the influence of service quality factors (Service Quality) used in this research is Reliability, Responsiveness, Assurance, Empathy, Tangible and food attributes This study was conducted by integrating questionnaires to 40 consumers. Analyzer used to measure service quality factor to Customer Satisfaction is multiple linier regression analysis. And for attributes use the fishbein method. The results of this study indicate that the factors reliability, responsiveness, assurance, empathy and tangible affect the satisfaction of restaurant customers in Surabaya. As for the most dominant attribute is the taste of food. Keywords: consumer satisfaction, Quality of Service, Food attributes
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Magister Agribusiness | ||||||||||||
| Depositing User: | Lisa nadya irawan | ||||||||||||
| Date Deposited: | 08 Mar 2024 08:34 | ||||||||||||
| Last Modified: | 08 Mar 2024 08:34 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/20645 |
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