Andara, Juniar Putri (2021) ANALISIS RESEPSI BODY SHAMING REMAJA PEREMPUAN TERHADAP FOTO TARA BASRO DALAM CAMPAIGN BODY POSITIVITY DI MEDIA SOSIAL INSTAGRAM (Studi Deskriptif Kualitatif Remaja Perempuan Pada Akun Instagram @tarabasro Dalam Campaign Body Positivity). Undergraduate thesis, UPN"VETERAN" JATIM.
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Abstract
Social media which is a technological development that can increase social interaction between community examples is Instagram. One of the public figures, namely Tara Basro who is a beautiful celebrity, uses a smart Instagram account as a campaign body positivity. Through her body positivity campaign on Instagram social media, Tara Basro uploaded an open photo of herself and covered a caption about Tara Basro's way of accepting and loving the body that is in herself. In the x positivity of the campaign body that Tara conveyed, in just a few minutes, the campaign can attract a lot of attention, and various positive or negative responses from the public who see the positivity of the campaign body. This study aims to see how teenage girls' reception of positive body messages on Instagram accounts @tarabasro. The research method used in this research is descriptive qualitative with the encoding-decoding reception model analysis approach by Stuart Hall. Data collection was done with focus group discussion to informants who know the public figure Tara Basro. Among the three positions namely, DominantHegemonic code, Negotiated code, and Oppositional code. The results of this study indicate that young women are only in a categorization or position Dominant-Hegemonic Position and Negotiated Position in perceiving body positivity messages on Instagram accounts @tarabasro. Keywords : Instagram, Body Shaming, Campaign Body Positivity Tara Basro , Reception Analysis
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Mujari Mujari | ||||||||
| Date Deposited: | 17 Jun 2021 04:24 | ||||||||
| Last Modified: | 17 Jun 2021 04:25 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/2031 |
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