SYAHFITRI, DWI (2021) PERUMUSAN BLUE OCEAN STRATEGY PADA PT. PABRIK GULA CANDI BARU SIDOARJO, JAWA TIMUR. Masters thesis, UPN Veteran Jawa Timur.
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Abstract
This research aims to achieve a level of efficiency, create new market space, create or create and capture new opportunities, increase the exchange of value and costs and integrate all business activities at PT. Sugar Factory Candi Baru Sidoarjo, East Java. The analytical methods used are business environment analysis, boston consulting group matrix, business model canvas and blue ocean strategy four-step framework. Market growth of PT. Sugar Factory Candi Baru Sidoarjo, East Java, resulted in a market growth matrix position located in the position of a question mark (Question) with the type of product or business unit that has a relatively low market share, but competes in a fast-growing industry with a market growth rate of 94% and a market share of 94%. relative market of 0.094 < 1. On the other hand, PT. Sugar Factory Candi Baru Sidoarjo, East Java, there is an alternative to expanding customer segments (Customer Segments) in creating new market space and utilizing waste to reduce production costs, namely food and beverage industry companies as the main product and creating new markets for by-products, namely paper industry companies, companies particle board industry, electric power and export market expansion through bioethanol where the income stream component at PT. Sugar Factory Candi Baru Sidoarjo, East Java, experienced an increase in line with the creation of by-product utilization and optimization of the main product. Keywords: Strategy, Customer Segment, New Market, Sugar.
| Item Type: | Thesis (Masters) | ||||||||||||
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| Subjects: | H Social Sciences > HD Industries. Land use. Labor > HD9000 Agricultural Industries | ||||||||||||
| Divisions: | Faculty of Agriculture | ||||||||||||
| Depositing User: | Fatchullah Fatchullah | ||||||||||||
| Date Deposited: | 16 Jun 2021 09:00 | ||||||||||||
| Last Modified: | 16 Jun 2021 09:02 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/2024 |
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