Akbar, Febrizky (2024) Upaya Arab Saudi dalam Mencapai Saudi Vision 2030: Nation Branding melalui Saudi Pro League Tahun 2019-2023. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Saudi Arabia is a country that is very dependent on oil in terms of state income. This made the Prime Minister of Saudi Arabia, Mohammed bin Salman, come up with the idea of Saudi Vision 2030 which aims to transform the economy of the Kingdom of Saudi Arabia by 2016. In achieving this goal, Saudi Vision 2030 has 3 main pillars, namely a dynamic society, economy which is growing. , and an ambitious nation. In achieving this vision, one area that can be relied upon is through sport, namely football, which is the most popular sport in Saudi Arabia and also the world. Saudi Arabia itself has its own local league called the Saudi Pro League. Through the Saudi Pro League, the government is trying to improve Saudi Arabia's nation branding, in accordance with Saudi Vision 2030. The government's efforts to improve Saudi Arabia's nation branding through the Saudi Pro League began in 2019, where the government of the Kingdom of Saudi Arabia started a program called "Our Tactics for tomorrow". The program aims to develop football in Saudi Arabia. Until finally in 2022, the arrival of one of the best football players in history, namely Cristiano Ronaldo, immediately made the name of the Saudi Pro League rise sharply and made the players Other stars arrived in the league. The arrival of these star players increased the number of fans both domestically and abroad. This indirectly also affected the nation branding of Saudi Arabia itself, which was previously not known for its football. Keywords: Saudi Arabia, Nation Branding, Saudi Vision 2030, Saudi Pro League.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | J Political Science > JZ International relations | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of International Relations | ||||||||
| Depositing User: | Febrizky Akbar | ||||||||
| Date Deposited: | 17 Jan 2024 08:34 | ||||||||
| Last Modified: | 17 Jan 2024 08:34 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/20040 |
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