Syarif, Putra Alam (2021) PERANCANGAN VIDEO IKLAN LAYANAN MASYARAKAT UNTUK MENGURANGI STIGMA TERHADAP ORANG DENGAN HIV/AIDS DI KABUPATEN SIDOARJO. Undergraduate thesis, UPN"VETERAN" JATIM.
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Abstract
Acquired Immunodeficiency Syndrome (AIDS) is an infection caused by the Human Immunodeficiency Virus (HIV) which can cause a disease that destroys white blood cells which ultimately destroys the immune system. Knowledge about HIV and AIDS that is spread in society is still confused, there are some misunderstandings about HIV, especially in the transmission method. This misunderstanding creates a stigma experienced by people living with HIV / AIDS (PLWHA). The purpose of this design is to educate the community, especially in Sidoarjo Regency, about the stigma experienced by PLWHA. This design uses two stages of the method, namely the preparation stage and the design stage. In the preparation stage, data collection and data analysis methods are carried out, while the creation stage includes preproduction, production and post-production. The two methods eventually resulted in a design concept in the form of the keyword "We are All the Same", which is an appeal to the public that everyone is the same, whether it's PLWHA or normal people in general. These keywords are used as a reference for making public service advertisement videos to reduce the stigma faced by PLWHA. Keywords: HIV/AIDS, PLWA, Stigma, PSA
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | N Fine Arts > N Visual arts | ||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||
| Depositing User: | Mujari Mujari | ||||||||
| Date Deposited: | 15 Jun 2021 02:03 | ||||||||
| Last Modified: | 15 Jun 2021 02:07 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/1902 |
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