Anggiani, Navyra Risqa (2023) KONSUMEN PERKOTAAN: ALASAN, HARAPAN DAN MANFAAT TERHADAP PEMBELIAN SAYUR, IKAN PADA PEDAGANG SAYUR KELILING (STUDI KASUS:PERUMAHAN KOTA BARU DRIYOREJO, GRESIK). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The number of itinerant greengrocer traders around community housing close to modern markets or traditional markets affects consumer behavior. The purpose of this study is to analyze the characteristics, reasons, expectations and benefits, as well as factors that influence urban consumers in buying vegetables, fish on itinerant greengrocer traders. This research was located in Kota Baru Driyorejo Housing, Driyorejo District, Gresik Regency, East Java. Determination of the sample by Accidental Sampling and obtained a sample of 50 people. The data analysis method for objectives one and two uses descriptive analysis, while the third objective uses SEM-PLS analysis. The results showed that consumers of itinerant greengrocer traders aged 25-35 years with the last education of a bachelor and working as civil servants have an average income of IDR 4,600,000 - IDR 6,500,000. The reason consumers buy at itinerant greengrocer traders is because the distance is close and they hope that the types of vegetables have various benefits to meet their needs. Product quality and demographic factors have a significant effect, while price and service have no significant effect. Keywords: Urban Consumer, Itinerant Greengrocer, Purchasing Decision
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Navyra Risqa Anggiani | ||||||||||||
| Date Deposited: | 05 Dec 2023 06:03 | ||||||||||||
| Last Modified: | 05 Dec 2023 06:03 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/18912 |
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