Sari, Cindi Purnama (2023) BUDAYA PENGGEMAR DI DUNIA VIRTUAL (Studi Netnografi Pada Penggemar NCT Indonesia di Instagram). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Korean Wave is very identical to K-Pop which is no stranger to Indonesia, as evidenced by Indonesia being the fourth highest country in the world that is most interested in Korean Wave. Behind the popularity of K-Pop in Indonesia, of course, fans have a role in justifying K-Pop. With the emergence of K-Pop fans who do activities in the diverse virtual world, researchers are interested in conducting research that describes the fan culture activities carried out by the Indonesian NCTzen fandom through the production of messages and interactions they show on Instagram social media on the @nct_indonesia fanbase account. This research uses Kozinets's netnography study research method which is implemented by using two data collection methods, which are exploring field sites and interviews. The results of this research show that fan culture in the virtual can be seen from four fandom areas on the internet (Lucy Benneth, 2014), including 1) Communication shows that fans use virtual identities in communicating between fans and producing fan speak, 2) Creativity where fans become producers in creating works such as fan edits, fan covers, and memes, 3) Knowledge which shows that the fanbase has a role as a source of information related to NCT for fandom members such as releases about NCT, NCT schedules, awards or achievements NCT, and news about NCT and 4) Organization and Civil Power that the fanbase becomes a base between fans, namely the success of fan projects consisting of fan streaming, fan promotion project, concert fan projects, fan birthday projects and fan donations. Keywords : fandom, fanbase, fan culture, Instagram
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HN Social history and conditions. Social problems. Social reform |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Cindi Purnama Sari | ||||||||
| Date Deposited: | 05 Oct 2023 02:21 | ||||||||
| Last Modified: | 05 Oct 2023 02:21 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/18067 |
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