SIYANTI, AMELIA (2020) UPAYA THAILAND MERUBAH IMAGE NEGARA MELALUI THAILAND KITCHEN OF WORLD TAHUN 2002 -2017. Undergraduate thesis, UPN "VETERAN" JATIM.
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Abstract
In various problems faced by Thailand, namely famous unfavorable due to sex tourism, child prostitution and lack of food hygiene make the Thai government want to change this image, it is also in conveyed by Thai tourism minister Kobkarn Wattanavrangkul said “We want Thailand to be about quality tourism. We want the sex industry gone ”. With this image the Thai government created program namely Thailand Kitchen Of World to change the current image attached to the country of Thailand. Therefore, this study focuses on answering the question of How Thailand's efforts to change the country's image through Thailand Kitchen of World. The formulation of the problem will be explained by uses a synthesis of Simon Anholt's National Branding theory states that the state can obtain the desired image by implement six aspects in Nation branding efforts, na these aspects is tourism, society, cultural heritage, exports, government and investment Furthermore, the author also uses the Gastrodiplomacy theory from Boobit and Sullivan Building relationships through media and education and do marketing using events. Time limitation in this research started since 2002 where Thailand Kitchen of World was first created by Thailand as a way to change the country's image, in the program Thailand Kitchen of World Thailand does not only promote specialty food owned only but also exports food to other countries, in 2016 Thailand became the export value of Thai foodstuffs at 2016 reached US $ 616 million the government wants to change the perception that has been developing, and Gastrodiplomacy and nation branding were chosen by Thailand to change that image so far embedded in the world community, Gastrodiplomasi was chosen not without reason but because of the natural resources and agriculture that Thailand has both the Gastrodiplomacy program are also in line with what is being done Thailand, like food exports, introduced food to other countries. Same the thing with gastrodiplomacy, the concept of national branding here is also in line with the aim of Thailand Kitchen of World itself such as increasing power national competitiveness and to promote what is superior to a country to the public at home and abroad. Keywords: Changing Image, Thailand Kitchen of World, Gastrodiplomacy, National Branding
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | J Political Science > JZ International relations | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of International Relations | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 17 May 2021 06:21 | ||||||||
| Last Modified: | 17 May 2021 06:21 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/1739 |
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