RAMADHNI, M.JANURDI (2020) “MOTIVASI PERILAKU KONSUMEN DALAM BERBELANJA PADA MARKETPLACE TOKOPEDIA DITENGAH PANDEMI COVID-19” (Studi Deskriptif Kualitatif Tentang Motivasi Perilaku Konsumen Berbelanja Pada Marketplace Tokopedia Dalam Pengambilan Keputusan). Undergraduate thesis, UPN "VETERAN" JATIM.
|
Text (Cover)
Cover.pdf Download (7MB) | Preview |
|
|
Text (Bab I)
Bab 1.pdf Download (376kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Bab II)
Bab 2.pdf Restricted to Repository staff only Download (496kB) |
|
|
Text (Bab III)
Bab 3.pdf Restricted to Repository staff only Download (209kB) |
|
|
Text (Bab IV)
Bab 4.pdf Restricted to Repository staff only Download (501kB) |
|
|
Text (Bab V)
Bab 5.pdf Download (191kB) | Preview |
|
|
Text (Dapus)
Dapus.pdf Download (330kB) | Preview |
|
|
Text (Lampiran)
Lampiran.pdf Restricted to Repository staff only Download (708kB) |
Abstract
The increasing use of technology, makes a variety of market places in Indonesia increasingly diverse. Of the many market places in Indonesia, in 2019 Tokopedia became the first favorite online market place in Indonesia that is the most widely used by the public. The researcher wants to see what motivation has made Indonesian people choose to use Tokopedia to fulfill their needs compared to other online market places in the Covid 19 Era Era as it is today. The purpose of this study is that researchers want to find out consumer behavior in terms of why consumers are motivated to choose to use the Book in the Covid Pandemic Era 19. The research method used by researchers is descriptive qualitative, using structured interview data collection techniques, using theories of need and motivation because researchers will examine the needs and motivations of each consumer. From the results of research conducted by researchers, the results show that the motivation of consumer behavior in shopping at Tokopedia at Covid is influenced by five words. The categorization is environmental culture, interest in star sellers, number of promotions, completeness of goods, and attractive user interface. Each consumer has a different reason. And the researchers concluded that from the five categorizations the most dominant motivational results were preferred by consumers because of the completeness of the items in Tokopedia and also the number of promotions given by Tokopedia. Key Word : Consumer Behavior, Motivation, Tokopedia
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 24 May 2021 07:10 | ||||||||
| Last Modified: | 24 May 2021 07:10 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/1722 |
Actions (login required)
 |
View Item |