MOEDJANARKO, FILIA NOVIEPUTRI (2020) REPRESENTASI PEREMPUAN DALAM IKLAN (Studi Deskriptif Kualitatif Representasi Perempuan Dalam Tayangan Iklan Sariayu Versi Hijab Shampo Di Media Televisi). Undergraduate thesis, UPN "VETERAN" JATIM.
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Abstract
Was one of the televison’s commercials that was also a semiotics product of sariayu’s hijab hair care series, an ads that was far different from the competition, the ads that were pointed out to the muslim women of the day in their hijab hair series. Representation of the mark-a sign of the female muslims in the people’s culture in Indonesia. The reseacrh was meant to know a representation of the female muslims in sariayu hijab hair care series shampoo on television media. The study employed a type of qualitative work by semiotics and used Jhon Fiske’s semiotics theory to analyze or interpret the meaning of the ads. To find and understand the message behind the ads, a semiotics study is needed as a qualitative approach to disposing the message contained in the narrative. Sariayu hijab hair care series’s ads shows the message they want to convey in the ads describes not only today’s appearance but the image of women developing in Indonesian culture, women are not just an advertising expo with a identity. Keyword: Advertising Representation, Semiotics, Meaning Of Female
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Budiyono Budiyono | ||||||||
| Date Deposited: | 25 May 2021 06:45 | ||||||||
| Last Modified: | 25 May 2021 06:45 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/1712 |
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