AFIFUDIN, DIAN (2023) PENGARUH SALES PROMOTION DAN KUALITAS INFORMASI PADA MEDIA SOSIAL INSTAGRAM TERHADAP MINAT BERKUNJUNG WISATAWAN DI DE KARANGANJAR KOFFIEPLANTAGE BLITAR. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
ABSTRAK Adapun tujuan dari dilakukannya penelitian ini yaitu untuk menganalisis pengaruh sales promotion terhadap minat berkunjung wisatawan de Karanganjar di Kabupaten Blitar, untuk menganalisis pengaruh kualitas informasi terhadap minat berkunjung wisatawan de Karanganjar di Kabupaten Blitar. Analisis yang dilakukan pada penelitian ini yaitu dengan menggunakan metode SEM berbasis komponen dengan menggunakna PLS sebagai alat analisis. Hasil penelitian menunjukkan bahwa Promosi penjualan berpengaruh signifikan positif terhadap minat berkunjung de Karanganjar. Hal ini menunjukkan bahwa semakin menarik promosi penjualan yang dilakukan dan dapat dijangkau oleh seluruh konsumen maka semakin mendorong minat berkunjung konsumen untuk berwisata dan membeli produk kopi di de Karanganjar. Kualitas informasi berpengaruh signifikan (positif) terhadap minat berkunjung de Karanganjar Koffieplantage. Hal ini menunjukkan bahwa semakin menarik kualitas informasi yang dilakukan dan dapat dijangkau oleh seluruh konsumen maka semakin mendorong minat berkunjung konsumen untuk berwisata dan membeli produk kopi di de Karanganjar. Kata kunci : Sales promotion, kualitas informasi, minat berkunjung ABSTRACT The purpose of this research is to analyze the effect of sales promotion on the interest in visiting de Karanganjar tourists in Blitar Regency, to analyze the effect of information quality on visiting intentions of de Karanganjar tourists in Blitar Regency. The analysis carried out in this study was by using a component-based SEM method using PLS as an analytical tool. The results showed that sales promotion had a significant positive effect on the intention to visit Karanganjar. This shows that the more attractive the sales promotion is carried out and can be reached by all consumers, the more it encourages consumers to visit to travel and buy coffee products at de Karanganjar. The quality of information has a significant (positive) effect on the interest in visiting the Karanganjar Koffieplantage. This shows that the more interesting the quality of the information that is done and can be reached by all consumers, the more it encourages consumers to visit De Karanganjar to travel and buy coffee products. Keywords : Sales promotion, quality of information, interest in visiting
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | Unnamed user with email 18024010135@student.upnjatim.ac.id | ||||||||||||
| Date Deposited: | 28 Aug 2023 04:44 | ||||||||||||
| Last Modified: | 28 Aug 2023 04:44 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/16966 |
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