Melati, Rima (2023) STRATEGI SAMYANG FOODS DALAM MENEMBUS PASAR MIE INSTAN INDONESIA TAHUN 2013-2017. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
This study aims to explain the strategies used by Samyang Foods in penetrating the instant noodle market in Indonesia in 2013-2017. Samyang Foods is one of the famous instant noodle companies in South Korea for creating the first instant ramen in 1960 and their flagship product, Buldak Bokkeumyeon. Samyang Foods markets its products to Indonesia through PT Korinus as an importer who helps market its products in Indonesia. Samyang Foods managed to get the responsiveness of Indonesian people through localization based on multidomestic strategy. The marketing strategy is carried out through the 4P Marketing Mix strategy which includes product determination (product), place adjustment (place), price determination (price), and promotion strategy (promotion). The research method used by the author is descriptive research method. Then the data collected in this study through secondary data literature studies and news articles to obtain information in answering the formulation of research problems. The analysis technique used in this research is qualitative. The formulation of the problem in this study is how Samyang Foods' strategy in penetrating the instant noodle market in Indonesia in 2013-2017.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | J Political Science > JZ International relations | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of International Relations | ||||||||
| Depositing User: | Rima Melati | ||||||||
| Date Deposited: | 24 Jul 2023 03:34 | ||||||||
| Last Modified: | 24 Jul 2023 03:34 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/15641 |
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