Salsabilah, Ayni (2023) Analisis Strategi Islandia Mempromosikan Destinasi Pariwisata Melalui Industri Film Tahun 2020 - 2023. Undergraduate thesis, UPN Veteran Jawa Timur.
|
Text (Cover)
19044010084.-cover.pdf Download (1MB) | Preview |
|
|
Text (Bab 1)
19044010084.-bab1.pdf Download (284kB) | Preview |
|
![[img]](http://repository.upnjatim.ac.id/style/images/fileicons/text.png) |
Text (Bab 2)
19044010084.-bab2.pdf Restricted to Registered users only until 20 July 2025. Download (218kB) |
|
|
Text (Daftar pustaka)
19044010084.-daftarpustaka.pdf Download (187kB) | Preview |
|
|
Text (Bab 3)
19044010084.-bab3.pdf Restricted to Registered users only until 20 July 2025. Download (329kB) |
|
|
Text (Bab 4)
19044010084.-bab4.pdf Download (106kB) | Preview |
Abstract
Iceland is a country that gets the nickname "Land of Fire and Ice" because of its unique geography of contiguous volcanoes and ice glaciers. That is one of Iceland's charms in attracting tourists. Sector Iceland's tourism has contributed the largest revenue to the economy of Iceland since the financial crisis in 2008. Because of that, during the COVID-19 pandemic to close the movement, the Icelandic government made various efforts to revive tourism halted due to COVID-19, one of them through the development of the film industry. This research aims to describe how the strategy used by Iceland to get promoting tourism destinations through the film industry in 2020 – 2023. This research uses descriptive research methods through models capitalizing on film marketing opportunities from Hudson & Ritchie. Results of research This is the government of Iceland has devised a strategy through policy releases movies for the first time. These strategies can be grouped into five factors: Destination Marketing Activities, Destination Attributes, Specific Factors , Films, Government Efforts & Film Commissions, and Locations.
| Item Type: | Thesis (Undergraduate) | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||||
| Subjects: | J Political Science > JZ International relations | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of International Relations | ||||||||
| Depositing User: | Ayni Salsabilah | ||||||||
| Date Deposited: | 24 Jul 2023 04:20 | ||||||||
| Last Modified: | 24 Jul 2023 04:20 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/15512 |
Actions (login required)
 |
View Item |