RAHMATULLOH, MOHAMMAD NABIL (2023) PENGARUH GAYA HIDUP DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE TOKOPEDIA DI SIDOARJO. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The purpose of this study is to describe the influence of lifestyle and price perception on purchasing decisions using the object of Tokopedia E-Commerce research. This study used a quantitative approach. The population in this study is the people of Sidoarjo Regency who have bought at Tokopedia E-Commerce. While the sample in this study is Tokopedia E-Commerce buyers. The method applied in determining the sample is non-probability sampling with purposive sampling techniques through the number of respondents totaling 100 respondents. Each test using the SmartPLS Application indicates that each test obtained a value above the required value so that the test is declared reliable. This study used quantitative research design, data analysis in the form of descriptive statistics and PLS analysis. The results indicate that lifestyle has a positive and significant influence on purchasing decisions. Then on the perception of price gives a positive and significant influence on purchasing decisions.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HC Economics | ||||||||
| Divisions: | Faculty of Economic > Departement of Management | ||||||||
| Depositing User: | Mohammad Nabil Rahmatulloh | ||||||||
| Date Deposited: | 21 Jul 2023 07:54 | ||||||||
| Last Modified: | 21 Jul 2023 07:54 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/15449 |
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