Dhucha, Syamsu (2023) PERANCANGAN RE-BRANDING IDENTITY WISATA EDUKASI GONDANG OUTBOND (WEGO) LAMONGAN. Undergraduate thesis, Universitas Pembangunan Nnasional Veteran Jawa Timur.
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Abstract
Lamongan is one of the districts in East Java which has various kinds of tourism, including entertainment tourism, culinary tourism, religious tourism, nature tourism, historical tourism, beach tourism, and others. One of them is Educational Tourism Gondang Outbound (WEGO) Lamongan as nature tourism with educational content in it. Gondang Outbound Educational Tourism (WEGO) Lamongan is one of the new tours in Lamongan Regency and was inaugurated on November 10 2016 which coincided with Heroes' Day and was built on 23 hectares of land in Deketagung Village, Sugio District, Lamongan Regency, Java East. This study uses qualitative and quantitative methods in the form of interviews, observations, and questionnaires, secondary data through journals, articles, books and websites. Through these stages, the Re-Branding design concept will be in accordance with the characteristics or features that have been obtained. By collecting the results of the analysis data carried out, a design concept was obtained withkeyword “Educational Adventure Recreation”. Then, keywords are applied to visual concepts as well as verbal concepts. Visual concepts in the form of colors, typography and shapes that will be used in the design. Verbal concept is obtainedtagline “Adventure Zone while learning”. The design of Re-Branding Identity for Gondang Outbound Educational Tourism (WEGO) was designed with the aim of creating a strong visual identity as an educational tourism brand in Lamongan district, clarifying the brand positioning of Lamongan Gondang Outbound Educational Tourism (WEGO). Keywords:Re-Branding; Gondang Outbound Educational Tourism (WEGO) Lamongan; Tour
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Contributors: |
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| Subjects: | N Fine Arts > N Visual arts | ||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Syamsu Dhucha Sym | ||||||||||||
| Date Deposited: | 07 Jun 2023 01:42 | ||||||||||||
| Last Modified: | 07 Jun 2023 01:42 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/14697 |
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