Iresanti, Aulia Audina (2023) Pengaruh Kualitas Pelayanan Drive Thru Dan Kualitas Produk Terhadap Kepuasan Konsumen (Studi Kasus: Kedai Jokopi Merr Surabaya). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to determine the effect of service quality and product quality on consumer satisfaction of Jokopi Merr Surabaya shop. The number of samples in this study was 50 respondents who were over 17 years old and had purchased through the Jokopi Merr drive-thru service. Data collection is carried out by distributing questionnaires to respondents. The data analysis method in this study uses Structural Equation Modeling-Partial Least Square (SEM-PLS) with WarpPLS version 7 application. The results showed that service quality and product quality had a positive and significant effect on consumer satisfaction.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | S Agriculture > S Agriculture (General) | ||||||||||||
| Divisions: | Faculty of Agriculture > Departement of Agribusiness | ||||||||||||
| Depositing User: | aulia audina iresanti | ||||||||||||
| Date Deposited: | 29 May 2023 09:20 | ||||||||||||
| Last Modified: | 29 May 2023 09:20 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/13906 |
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