LUKI, BERTY (2023) PERSEPSI FOLLOWERS PADA PESAN ENDORSEMENT DALAM KONTEN EDUKASI KESEHATAN KULIT (Studi Deskriptif Pada Konten Akun TikTok dr.ziee). Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
This study explains the perception of followers on skin health education content by dr. Zie, which raises several perceptions for his followers. Perceptions that arise as a result of skin health education content by dr. This Zie raises two different categories of perceptions from its followers, both positive and negative perceptions. Researchers used interview techniques to find out how followers perceive them, and used a qualitative approach. The results of this study are the perceptions of dr. Zie on educational content created by dr. Zie consists of two categories, namely positive perceptions. The results of his research reveal that followers feel helped by the existence of skin health educational content that can make it easier for followers to meet their needs for knowledge and insight about skin health, and followers do not need to go to beauty clinics as an effort to reduce skin problems for followers. Other results reveal that followers do not like educational content that contains elements of advertising promotion or endorsement. Followers consider that educational content that contains elements of advertising promotion or endorsement is considered not neutral in providing recommendations for a product for skin. With this research it is hoped that it will be able to provide a clear picture to show the diversity of perceptions from the public towards just one object. Keywords: Perception, Followers, TikTok dr. ziee
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HX Socialism. Communism. Anarchism | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Berty Luki - | ||||||||
| Date Deposited: | 30 Jan 2023 05:01 | ||||||||
| Last Modified: | 30 Jan 2023 05:01 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/11916 |
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