SALEH, FAZLURRAHMAN ADENAN RAMDHANI (2023) PERANCANGAN BRANDING UNTUK MENINGKATKAN AWARENESS WISATA PANTAI LON MALANG SOKOBANAH KABUPATEN SAMPANG. Undergraduate thesis, Universitas Pembangunan Nasional "Veteran" Jawa Timur.
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Abstract
Madura Island is divided into 4 districts namely Bangkalan, Sampang, Pamekasan and Sumenep. Sampang is 1 of 4 regencies on Madura Island which has a lot of tourist objects to visit. Tourism objects in Sampang Regency have been prepared for the recovery phase and the development of unique selling points. One of them is Lon Malang Beach, which is located in Bira Tengah Village, Sokobanah District, Sampang Regency, which is about 55 km from Sampang District, which is the axis of Sampang Regency. In 2020, there were 21,840 tourists, especially domestic tourists who visited Lon Malang Beach. Meanwhile, in 2021, according to calculations from the local tourism office, there are 55,125 tourists visiting Lon Malang Beach as of September 2021. This design uses qualitative and quantitative methods. The qualitative method has several stages, namely observation and in-depth interviews, while the quantitative method is a questionnaire. In addition, literature studies and competitor and comparator studies were also carried out to support the data in this design. The approach taken using these 2 stages can produce a design concept with the keyword "Unforgettable Vacation" as a means to see the beauty of the sun, clean and beautiful white sand. This brand awareness is designed as a communication medium to develop Lon Malang Sokobanah Beach Tourism to be better known by the wider community outside Madura Island.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Contributors: |
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| Subjects: | N Fine Arts > N Visual arts N Fine Arts > NC Drawing Design Illustration N Fine Arts > NE Print media |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Fazlurrahman Adenan Ramdhani Saleh | ||||||||||||
| Date Deposited: | 25 Jan 2023 04:54 | ||||||||||||
| Last Modified: | 25 Jan 2023 04:54 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/11636 |
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