Yulianto, Adi Dwi (2022) Strategi Komunikasi Pemasaran Daihatsu Granmax Pick-Up Pasca Pandemi Covid-19 oleh PT. Asco Prima Mobilindo Daihatsu Mastrip Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Mass communication is communication through mass media (print and electronicmedia).Because at the beginning of its development, mass communication camefromthedevelopmentofthewordmediaofmasscommunication(masscommunication media). Media here is media produced by modern technology. Thecommunication strategy is an importantstage of the decision-making process to acton a developmentprogram tobe implemented. The communication strategy willdetermine the effective steps for how to do this. Each strategy requires a differentemphasis on the main process, the purpose of the intervention, and the approach(approach).Strategyisessentiallyplanning(planning)andmanagement(management) to achieve a goal. Marketing communication in this context must alsobe interpreted more as a human ability to unite thoughts between the communicatorandthecommunicantorthepersonintendedtoreceivethemessage.Thefinalresultof communication is a change in the attitude of the interlocutor or communicationwhich is interpreted as the communicant's attitude of accepting themessage carriedby the communicator in the intended exchange. It is hoped that the communicant willreceivethemessage,beinfluenced,andevenfollowwhatthecommunicatorproposes, namely buying or obtaining the item for the purpose of satisfying theircuriosity and curiosity. This study intends tomake descriptive of thesituation orevent of the activity is not only a collection and compilation of data. The researcherchose qualitative because in this study the researcher wanted to know the marketingstrategy used by PT. Asco Prima Mobilindo Mastrip Surabaya branch in detail. Theresults of this study indicate that the marketing communication strategy carried out byPT.AscoPrimaMobilindoDaihatsuMastripSurabayaBranchareAdvertising,DirectMarketing,Salespromotion,ConsumerAwarenessand Word ofMouth. Keywords:Advertising,DirectMarketing,SalesPromotion,ConsumerAwarenessandWordofMouth.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | P Language and Literature > P Philology. Linguistics P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Adi Dwi Yulianto | ||||||||
| Date Deposited: | 12 Jan 2023 07:07 | ||||||||
| Last Modified: | 12 Jan 2023 07:48 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/10879 |
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