Kurniawan, Yuris Anindya (2023) PERANCANGAN KAMPANYE SOSIAL CEGAH DIABETES MELITUS UNTUK USIA 16-24 TAHUN. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Lifestyle can affect the health condition of an individual. The lifestyle that most Indonesians live today tends to be unhealthy. If this unhealthy lifestyle lasts for a long time, it will cause various kinds of diseases, one of which is diabetes mellitus. Diabetes mellitus is a disease caused by the pancreas not being able to produce enough insulin. Although not classified as a contagious disease, the prevalence of diabetes mellitus is high and increasing every year, especially in the Sidoarjo area. As many as 80% of teenagers in Sidoarjo do not adopt a healthy lifestyle. As many as 73.3% did not exercise regularly. As many as 37.3% still consume excess sugar. As much as 53.3% still often buy packaged food and drinks with high sugar content. . So that the high risk of diabetes is not caused by a lack of knowledge of adolescents about diabetes, but due to the lack of implementation of adolescents to prevent diabetes mellitus through the application of a healthy lifestyle. So we need a social campaign that can motivate teenagers to implement a healthy lifestyle in everyday life. This design uses qualitative and quantitative research methods in collecting data. Quantitative research used is the distribution of questionnaires while qualitative research is through interviews with diabetes, campaign experts, specialists in internal medicine, and observation. The data that has been collected is processed by descriptive analysis. The analysis is concluded so as to produce a solution. This solution went through a brainstorming process to produce a keyword "Avoid The Killer". These keywords are used as a reference in making each verbal and visual concept of this design with ambient media as the main medium. This is because Ambient media has the power to attract attention because the audience will experience the real content of the message conveyed. With this social campaign, it is hoped that it can make teenagers fear diabetes and be moved to adopt a healthy lifestyle so that it can reduce the prevalence of diabetes mellitus in Sidoarjo.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > NE Print media | ||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Yuris Anindya K | ||||||||||||
| Date Deposited: | 07 Jun 2023 04:03 | ||||||||||||
| Last Modified: | 07 Jun 2023 04:03 | ||||||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/10467 |
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