KURNIAWAN, DENIS (2021) PENGARUH MARKETING MIX TERHADAP PENJUALAN (STUDI PADA TOKO PAKAIAN BEKAS REMAJA). Undergraduate thesis, UPN "VETERAN" JAWA TIMUR.
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Abstract
Marketing decisions are often closely related to four main issues, namely product, price, place,and promotion which are variables in the marketing mix. In choosing a consumer product, it certainly has evaluation criteria including how the quality of the product, price and services provided and of course good marketing. This study aims to determine and see how much influence the marketing mix has on sales at used clothing stores in the city of Surabaya. Data collection techniques using a questionnaire, the population in this study the consumers who come and buy used clothing stores, the sample in this study were 40 respondents. Sampling, using a purposive sampling technique where consumers who buy used clothing. Data analysis techniques and hypothesis testing use multiple linear regression analysis where to determine the accuracy of predictions and the influence that occurs between the independent and dependent variables. The analysis shows that simultaneously (Test F) independent variables Product (X1), Price (X2), Place (X3), Promotion (X4) simultaneously have an influence on the dependent variable Sales level (Y) in used clothing stores SecondBrand Twilight. Meanwhile partially (T test) the variables that significantly
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Mujari Mujari | ||||||||
| Date Deposited: | 04 Nov 2021 03:05 | ||||||||
| Last Modified: | 02 Dec 2022 03:12 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/3090 |
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