PUTRI, DENYKA ARINDA (2021) ANALISIS STRATEGI BISNIS DALAM UPAYA MENINGKATKAN VOLUME PENJUALAN PADA UMKM (Studi Kasus Bakso Super Rasa di Jalan Gayungan Surabaya). Undergraduate thesis, UPN"VETERAN" JATIM.
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Abstract
In fast changing and competitive era, small micro business needs to maximize their capability in order to survive. Small micro business which become the object of this research is Bakso Super Rasa located on Jalan Gayungan Surabaya. This business is in culinary field. My purpose in this particular research is to know and analyse their business strategies on finance, human resource, marketing and production in order to sustain and increase business revenue. This research uses descriptive quantitative method and research data were obtained by interviews, observation and documentation related to business strategy in identifying Strengths, Weaknesses, Opportunities and Threats (SWOT) on Bakso Super Rasa. By using analysis of IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) this research showed that Bakso Super Rasa had score of internal factors, namely Stregths of 2,1 and Weaknesses of 1,25 while the score of external factors, namely Opportunities of 1,95 and Threats of 1,2. This research indicates that the choice of strategy is to use the SO strategy, so that the S and O diagrams are located in quadrant I, Bakso Super Rasa has the power to maximize existing opportunities by minimizing weaknesses and threats by supporting aggressive growth policies (Growth oriented strategy). Keywords : Small Micro Business, Business Strategy, SWOT Analysis
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce > HF5001 Business. Business Administration |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Mujari Mujari | ||||||||
| Date Deposited: | 01 Jun 2021 04:46 | ||||||||
| Last Modified: | 01 Jun 2021 04:48 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/1807 |
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