SUHENDRA, RAHMAD (2019) SIKAP REMAJA SURABAYA TERHADAP KONTEN YOUTUBE YOSHIOLO VERSI “BERAPA HARGA OUTFIT LO?” | JAKARTA SNEAKERS DAY. Other thesis, UPN"VETERAN" JATIM.
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Abstract
YouTube yoshiolo content version "HOW MUCH YOUR OUTFIT PRICE ?" | Jakarta Sneakers Day is a viral show. The content is content that discusses the price of teenage outfit (hypebeast) which is relatively expensive. Hypebeasts are those who can look as attractive as possible with well-known brands to show off to the surrounding environment. But if there are no limits, hypebeast can be a danger for people who did it. How not, the emergence of hypebeast patterns makes someone into a shopping enthusiast based only on taste and follows trends to look different. The purpose of this research is to find out how Surabaya teenagers' attitude towards YouTube Yoshiolo content version "HOW MUCH YOUR OUTFIT PRICE?" | Jakarta Sneakers Day. This research uses the S-O-R grand theory with the effect of attitude. Attitudes are reviewed from the three components, namely cognitive, affective, and conative based on the dimensions of the message consisting of the dimensions of the message content. This study uses an approach with a quantitative descriptive method and the method of data analysis in this study uses a frequency table that is used to describe data obtained from interviews based on the distribution of questionnaires filled out by respondents. The results of this study were that the majority of respondents were neutral category with 66%. This means that the majority of respondents are hesitant to imitate the behavior displayed on the show
| Item Type: | Thesis (Other) | ||||||||
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| Subjects: | P Language and Literature > P Philology. Linguistics > P87 Communication. Mass Media | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Communication | ||||||||
| Depositing User: | Mujari Mujari | ||||||||
| Date Deposited: | 29 Mar 2021 07:54 | ||||||||
| Last Modified: | 29 Mar 2021 07:54 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/1509 |
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