Priyankha, Mia Amelia (2023) Pengaruh Citra Merek, Kualitas Produk dan Kepuasan Pelanggan terhadap Loyalitas Pelanggan MS Glow (Studi pada Mahasiswa FISIP UPN Veteran Jawa Timur). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to understand and determine the effect of brand image, product quality, and customer satisfaction on MS Glow's customer loyalty. The population used in this study were FISIP UPN "Veteran" East Java students with the criteria of Women and Class of 2019, 2020, 2021, 2022. The required sample is 100 respondents. The sampling technique used in this study is nonprobability sampling. The type of data used in this study is primary data, namely data collected or obtained directly from the research object. The data collection technique used in this study was a questionnaire. The data analysis technique used in this study is multiple linear regression. Thus the results of this study indicate that brand image, product quality, and customer satisfaction have a significant effect on customer loyalty, brand image has a significant effect on customer loyalty, product quality has no significant effect on customer loyalty, customer satisfaction has a significant effect on customer loyalty.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce H Social Sciences > HF Commerce > HF5001 Business. Business Administration H Social Sciences > HF Commerce > HF5410 Marketing. Distribution of Products |
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| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Mia Amelia Priyankha | ||||||||
| Date Deposited: | 13 Mar 2023 06:27 | ||||||||
| Last Modified: | 13 Mar 2023 06:27 | ||||||||
| URI: | http://repository.upnjatim.ac.id/id/eprint/12295 |
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