Pengaruh Socio-Technical Systems dan Trust Transfer Theory terhadap Purchase Intention Sticker Gift dan Stickiness pada Tiktok Live di Indonesia

Hermanto, Elizabeth Alda (2026) Pengaruh Socio-Technical Systems dan Trust Transfer Theory terhadap Purchase Intention Sticker Gift dan Stickiness pada Tiktok Live di Indonesia. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

The development of TikTok live streaming in Indonesia has introduced a new digital monetization phenomenon through the use of Sticker Gift as a form of audience support for streamers. Unlike physical product purchases, Sticker Gift represents a non-functional digital asset in which users’ decisions are more related to interaction experiences and trust formation during live streaming sessions. This study aims to analyze the effects of Socio-Technical Systems (STS) and Trust Transfer Theory (TTT) on Purchase Intention and Stickiness Behavior among TikTok Live users in Indonesia, as well as to identify configurations of conditions that generate these two behavioral outcomes. Data were collected from 454 respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) and fuzzy-set Qualitative Comparative Analysis (fsQCA). The results show that Interactivity, Visualization, and Entertainment significantly influence Cognitive Trust, while Entertainment significantly influences Affective Trust. Furthermore, both types of trust significantly influence Purchase Intention and Stickiness Behavior. The fsQCA results indicate that Cognitive Trust can serve as a single sufficient condition for achieving high Stickiness Behavior, whereas high Purchase Intention is formed through combinations of multiple supporting conditions.

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Pratama, Arista	NIDN0020039101	aristapratama.si@upnjatim.ac.id
Thesis advisor	Wulansari, Anita	NIDN0715108705	anita.wulansari.sisfo@upnjatim.ac.id

Subjects:

T Technology > T Technology (General) > T58.6-58.62 Management Information Systems

Divisions:

Faculty of Computer Science > Departemen of Information Systems

Depositing User:

Elizabeth Hermanto

Date Deposited:

20 Oct 2026 06:07

Last Modified:

20 Oct 2026 06:12

URI:

https://repository.upnjatim.ac.id/id/eprint/61016