Cantika, Marshanda Laura Gusti (2026) Pengaruh Service Quality, Customer Satisfaction, dan Brand Image terhadap Customer Loyalty pada Pengguna Layanan SUB Co Coworking Space Surabaya. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze the influence of service quality, customer satisfaction, and brand image on customer loyalty among users of SUB Co, a coworking space designed to support creative professionals who need a space to collaborate. Following the COVID-19 pandemic, working from home has become a new work trend adopted by companies. However, not all workers have a suitable workspace in their homes. SUB Co serves as a coworking space with various attractive facilities that can provide a solution to this problem. This study employs a quantitative approach, distributing a questionnaire to 100 respondents who have used SUB Co’s services at least twice. The sampling technique utilized purposive sampling, and the analysis method employed multiple linear regression via SPSS. The results indicate that service quality, customer satisfaction, and brand image have a significant influence on customer loyalty, both individually and collectively.
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | MARSHANDA LAURA GUSTI CANTIKA | ||||||||
| Date Deposited: | 01 Sep 2026 03:40 | ||||||||
| Last Modified: | 01 Sep 2026 03:53 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/59617 |
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