Br Regar, Joy Verna Detta (2026) PENGARUH KUALITAS PRODUK, CITRA MEREK, DAN FEAR OF MISSING OUT (FOMO) TERHADAP KEPUTUSAN PEMBELIAN DENGAN KEPERCAYAAN KONSUMEN SEBAGAI VARIABEL INTERVENING PADA PRODUK IPHONE (Studi Pada Mahasiswa Administrasi Bisnis UPN “Veteran” Jawa Timur Angkatan 2022-2024). Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
This study aims to analyze the influence of product quality, brand image, and Fear of Missing Out (FOMO) on iPhone purchasing decisions with consumer trust as an intervening variable among students of the Business Administration Study Program at UPN “Veteran” Jawa Timur. This research employed a quantitative approach using a survey method involving 150 iPhone users from the 2022–2024 cohorts selected through purposive sampling. The collected data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4.0 through outer model evaluation, inner model evaluation, and bootstrapping hypothesis testing. The results indicate that product quality, brand image, and FOMO have positive and significant effects on consumer trust and purchasing decisions, with the strongest direct influence found in the relationship between brand image and consumer trust with a coefficient value of 0.426. Furthermore, consumer trust successfully mediates the effects of product quality, brand image, and FOMO on purchasing decisions, supporting previous studies that both functional and psychological factors influence smartphone purchasing behavior. This study concludes that improving product quality, strengthening brand image, and implementing digital trend-based marketing strategies can increase consumer trust and encourage iPhone purchasing decisions. Companies are advised to continuouslymaintain product quality, innovation, and security, while future researchers are encouraged to incorporate additional variables such as price, lifestyle, promotion, and electronic word of mouth with broader research coverage. Keywords: Product Quality, Brand Image, Fear Of Missing Out, Consumer Trust, Purchasing Decision
| Item Type: | Thesis (Undergraduate) | ||||||||
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| Subjects: | H Social Sciences > HF Commerce > HF5001 Business. Business Administration | ||||||||
| Divisions: | Faculty of Social and Political Sciences > Departement of Business Administration | ||||||||
| Depositing User: | Joy Verna Detta Siregar | ||||||||
| Date Deposited: | 01 Sep 2026 02:37 | ||||||||
| Last Modified: | 01 Sep 2026 02:54 | ||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/59606 |
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