ANALISIS PENGARUH PERCEIVED VALUE TERHADAP NIAT PENGGUNAAN BERKELANJUTAN DAN NIAT PEMBELIAN ROBUX OLEH PENGGUNA GENERASI Z PADA GAME ROBLOX

Sukma, Wahyu Nisfu Melati (2026) ANALISIS PENGARUH PERCEIVED VALUE TERHADAP NIAT PENGGUNAAN BERKELANJUTAN DAN NIAT PEMBELIAN ROBUX OLEH PENGGUNA GENERASI Z PADA GAME ROBLOX. Undergraduate thesis, UPN Veteran Jawa Timur.

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Abstract

The growth of the free-to-play online gaming industry has encouraged the use of virtual currencies as part of the gaming ecosystem, including Robux in Roblox. Although Roblox has a large user base in Indonesia, the rate of Robux purchases remains relatively low compared to its player base. This condition indicates a gap between game usage and purchasing decisions, highlighting the need to examine the factors influencing such behavior. This study aims to analyze the effects of Enjoyment, Social Value, Quality, and Economic Value on Continued Use Intention and Purchase Intention among Generation Z Roblox users in Indonesia, as well as the mediating role of Continued Use Intention. This study employed a quantitative approach involving 418 Generation Z respondents who actively play Roblox. Data were collected through a questionnaire and analyzed using PLS-SEM with SmartPLS 4. The results indicate that 7 out of the 9 proposed hypotheses were supported. Enjoyment, Social Value, Quality, and Economic Value have a positive and significant effect on Continued Use Intention. Furthermore, Quality, Economic Value, and Continued Use Intention have a positive and significant effect on Purchase Intention, whereas Enjoyment and Social Value do not have a direct effect on Purchase Intention but have an indirect effect through the mediation of Continued Use Intention. Overall, the findings indicate that Perceived Value, particularly Quality and Economic Value, plays an important role in enhancing users intention to purchase Robux.

Item Type:

Thesis (Undergraduate)

Contributors:

Contribution	Contributors	NIDN/NIDK	Email
Thesis advisor	Faroqi, Asif	NIDN0019058703	asiffaroqi.si@upnjatim.ac.id
Thesis advisor	Prasetya, Muhammad Septama	NIDN0728099301	muhammad_septama.si@upnjatim.ac.id

Subjects:

T Technology > T Technology (General)
T Technology > T Technology (General) > T58.6-58.62 Management Information Systems

Divisions:

Faculty of Computer Science > Departemen of Information Systems

Depositing User:

Wahyu Nisfu Melati Sukma

Date Deposited:

22 Jul 2026 06:20

Last Modified:

22 Jul 2026 07:17

URI:

https://repository.upnjatim.ac.id/id/eprint/55431