Putri Sholikhah, Devina (2026) OPTIMIZATION OF DIGITAL MARKETING ON CV SLIME TOY PRODUCTS. SLIMEDAY INDONESIA. Undergraduate thesis, UPN VETERAN JAWA TIMUR.
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Abstract
ABSTRACK This Study discusses the desing to optimization of digital marketing strategies for children's toy products in the form of slime produced by CV Slim Day Indonesia through an educational approach to increase brand awareness and product image. The background of this project is based on the low level of digital media engagement and the lack of optimal delivery of product advantages to the target audience, which has an impact on low purchase intention and sales performance. Based on the results of observations, interviews, and questionnaires, it was found that the primary target consumers are parents aged 20–35 years who pay close attention to product safety, functionality, and the impact of toys on children's motor and sensory development through the message concept "Dexterity toys play an important role in developing children's motor skills". Therefore, the communication strategy is designed by highlighting product advantages such as SNI certification, attractive product variations, and the benefits of slime as a sensory play medium. The media design focuses on educational and informative digital video advertisements supported by complementary media aligned with the customer journey. A cheerful, soft, and persuasive visual approach is applied to build consumer trust. The results of this project are expected to enhance product appeal, strengthen Slim Day's brand image as a safe and educational children's toy, and increase brand awareness and purchase intention. Keywords: Slim Day, Slime, Sensory Play, Digital Marketing, Brand Awareness, Advertising
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | L Education > LD Individual institutions (United States) N Fine Arts > NE Print media N Fine Arts > NK Decorative arts Applied arts Decoration and ornament Q Science > QC Physics T Technology > TX Home economics |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Devina Putri Sholikhah | ||||||||||||
| Date Deposited: | 03 Jun 2026 03:33 | ||||||||||||
| Last Modified: | 03 Jun 2026 03:37 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/53357 |
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