Atiqarahma, Inaztasya Desti (2026) Rebranding Design of “Nabil’s Gourmet Lab” Cake and Pasta Shop as an Effort to Build Brand Awareness. Undergraduate thesis, UPN Veteran Jawatimur.
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Abstract
Nabil’s Gourmet Lab is a Micro, Small, and Medium Enterprise (MSME) in the culinary sector located in Surabaya, focusing on providing pastries and pasta with a premium quality concept emphasizing product softness. Its flagship products, such as soft cookies and exceptionally tender cheesecakes, indicate significant potential for brand development. However, this potential is not yet supported by a strong and well-conceptualized visual identity or communication strategy, resulting in relatively low brand awareness for Nabils Gourmet Lab. This project aims to design a rebranding strategy that visually represents the character and values of Nabil’s Gourmet Lab while establishing consistent brand communication. The methodology employed is Design Thinking, which includes the stages of empathize, define, ideate, prototype, and test. Data collection was conducted qualitatively through interviews, questionnaires, and comparative studies of similar brands as visual references. The design results are implemented in a Graphic Standard Manual (GSM), providing guidelines for the visual identity, including the logo, typography, color palette, graphic elements, social media, packaging, product catalog, corporate identity, merchandise, and stationery. This design is expected to build a stronger, more consistent, and easily recognizable visual identity, thereby enhancing the brand awareness of Nabil’s Gourmet Lab. Keywords: Culinary Branding, Visual Identity, Brand Awareness, Gourmet, Visual Communication.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > NC Drawing Design Illustration P Language and Literature > P Philology. Linguistics > P93.5 Visual Communication |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | inaztasya tasya atiqarahma | ||||||||||||
| Date Deposited: | 29 May 2026 05:49 | ||||||||||||
| Last Modified: | 29 May 2026 07:30 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/53190 |
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