Fatmawati, Fatmawati (2026) Motion Graphic Design for Musculoskeletal Health Education Due to the Use of Gadgets for Generation Z. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The development of digital technology encourages an increase in the intensity of the use of gadgets, especially in Generation Z who grow up as digital natives. The habit of using gadgets for a long duration with an unergonomic posture has the potential to cause musculoskeletal health problems, such as neck, shoulder, back, and hand pain. Low awareness of correct posture and lack of visual educational media that are attractive and easy to understand cause this problem to be often ignored. Therefore, educational media that is able to convey musculoskeletal health information concisely, visually, and in accordance with the characteristics of Generation Z is needed. The methodology used in this design is the ADDIE (Analysis, Design, Development, Implementation, and Evaluation) method. Data collection was carried out through questionnaires to Generation Z and interviews with orthopedic doctors as primary data, as well as literature studies as secondary data. The results of the analysis are used as the basis for the formulation of visual concepts, verbal concepts, and motion graphic content structures so that health messages can be conveyed systematically and easily understood. The results of the study showed that most of the respondents experienced musculoskeletal complaints due to the use of gadgets with less ergonomic posture. Based on these findings, an educational motion graphic was designed that contained information about the risk of musculoskeletal disorders, examples of correct posture, and the application of micro-habits in daily activities. The visual concept uses 2D illustrations, colors that match Generation Z characters, sans-serif typography, and dynamic animations supported by short narratives to enhance visual understanding and appeal. The design of this motion graphic is expected to be an effective digital educational medium in increasing Generation Z's awareness of the importance of maintaining musculoskeletal health when using gadgets. With a visual approach that is communicative and relevant to digital lifestyle, this media has the potential to help form more ergonomic posture habits from a young age. Keywords: motion graphic, musculoskeletal health, posture, gadget use, Generation Z.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | L Education > LB Theory and practice of education | ||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | F Se'i | ||||||||||||
| Date Deposited: | 02 Jun 2026 08:12 | ||||||||||||
| Last Modified: | 02 Jun 2026 08:12 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/53189 |
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