Azzahra, Salsabilla Sofia (2026) OPTIMIZATION OF SOCIAL MEDIA MARKETING ON TERYAMI PRODUCTS TO EXPAND MARKET REACH. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Micro, small, and medium enterprises (MSMEs) are required to adapt their marketing strategies in the current era of digital technology development. One of the food MSMEs in Sumenep, Teriyanmı, has an obstacle, namely limited market reach, which occurs because it does not use social media properly as a promotion. The marketing used is still conventional, making Teriyamų, products not widely known. This has an impact on the market reach that is not yet wide. This design aims to promote Teriyamy through a social media marketing strategy to expand market reach and increase competitiveness in the digital era. Instagram, Facebook, and TikTok are platforms that are focused on increasing the effectiveness of this design. Social media optimization can increase people's buying interest. In addition, this design is also used to identify forms of content and digital communication strategies that suit the target audience. The method used in this design is Design Thinking. The application of this method is used to understand the needs of users through empathy, then collect the information obtained, brainstorm, and create designs. Social media design is in the form of consistent visual content to promote Teriyami products to reach a wider range of consumers. Using quantitative and qualitative approaches (mix method). The data was collected using collection techniques through interviews, observations, studies, and questionnaires. The results of this design are expected to provide practical guidance for Ternyanų in expanding the market reach. With a target audience of 25-45 years old who have a busy schedule. The resulting recommendations have the potential to increase the effectiveness of Tsuyami's promotion.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Contributors: |
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| Subjects: | N Fine Arts > N Visual arts T Technology > TS Manufactures |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | SALSABILLA SOFIA AZZAHRA | ||||||||||||
| Date Deposited: | 02 Jun 2026 03:05 | ||||||||||||
| Last Modified: | 02 Jun 2026 04:09 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/53141 |
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