Attarizqy, Mohammad Ghifari Hedy (2026) Rebranding Of Natural Spring Tourism Sumber Kemado Pasuruan Regency. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
Sumber Kemado Natural Spring Tourism is one of the natural tourism destinations located in Sumberrejo Village, Purwosari District, Pasuruan Regency, East Java. This destination has strong natural potential, including clear natural spring water, an environmentally friendly setting, and a cool atmosphere characteristic of the foothills of Mount Arjuno. However, based on observations and interviews with the tourism management, several issues were identified, such as the lack of a strong visual identity, minimal implementation of a signage system, and underutilized digital promotion through social media. These problems have resulted in low brand awareness among the public toward Sumber Kemado Natural Spring Tourism. This design project aims to create a rebranding strategy for Sumber Kemado Natural Spring Tourism in order to increase public awareness at both local and non-local levels. The research employs mixed methods, combining qualitative and quantitative approaches, and applies the design thinking method, which includes the stages of empathize, define, ideate, prototype, and test. Data collection techniques consist of direct observation, interviews with managers and visitors, questionnaires, and literature studies. Data analysis is conducted using descriptive analysis and the TOWS Matrix to formulate appropriate design strategies. The outcome of this rebranding project includes the development of a renewed visual identity, covering a logo, color system, typography, tagline, signage system, digital promotional media, and supporting media. The main concept applied is “Natural Serenity as a Refreshing Space,” which reflects the distinctive character and strengths of Sumber Kemado Natural Spring Tourism. This rebranding is expected to strengthen the destination’s image, create visual consistency, and improve recognition, ultimately increasing tourist interest and visitation. Keywords: rebranding, visual identity, natural tourism, brand awareness, Sumber Kemado.
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts | ||||||||||||
| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Mohammad Ghifari Hedy Attarizqy | ||||||||||||
| Date Deposited: | 03 Jun 2026 07:44 | ||||||||||||
| Last Modified: | 03 Jun 2026 07:44 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/53134 |
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