Firmansyah, Muhammad Addy (2026) REBRANDING SURUAN ECO PARK, MERAKURAK DISTRICT, TUBAN REGENCY. Undergraduate thesis, UPN Veteran Jawa Timur.
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Abstract
The tourism conditions in Indonesia and East Java indicate a growing public interest; however, this development is not accompanied by the optimal enhancement of local attractions such as Suruan Eco Park. The main issues identified include the lack of effective promotion and brand awareness, inconsistent visual identity, and strong competition with other tourist destinations. This research focuses on the importance of branding design as a strategic solution to improve clarity, strengthen destination image, and expand audience reach, enabling the tourism site to compete and grow sustainably. The theoretical framework underpinning the branding design for Suruan Eco Park includes concepts of branding, brand awareness, brand equity, brand image, experience branding, destination branding, visual identity, and the design thinking approach. Existing studies, competitor analysis, and comparator reviews were used to identify visual standards, strengths, weaknesses, and opportunities that can be adapted. These theories and studies form the foundation for developing a relevant and effective branding strategy aligned with the character of local ecotourism. The design methodology applies the design thinking approach through the stages of empathize, define, ideate, prototype, and test. Data collection techniques include observation, interviews, and questionnaires, which reveal key findings such as the lack of facility information, inconsistency in visual media, low visitation levels, and high potential interest in future visits. The analysis is presented through interviews, surveys, observations, and a TOWS Matrix to formulate appropriate branding strategies aimed at strengthening image, promotion, and the overall attractiveness of the destination. Keywords: Reranding, Visual Identity, Tourist Attraction, Suruan Eco Park
| Item Type: | Thesis (Undergraduate) | ||||||||||||
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| Subjects: | N Fine Arts > N Visual arts N Fine Arts > N Visual arts > N61-72 Theory. Philosophy. Aesthetics of the visual arts N Fine Arts > N Visual arts > N81-390 Study and teaching. Research N Fine Arts > NE Print media N Fine Arts > NK Decorative arts Applied arts Decoration and ornament N Fine Arts > NX Arts in general |
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| Divisions: | Faculty of Architecture and Design > Departement of Visual Communication Design | ||||||||||||
| Depositing User: | Muhammad Addy Firmansyah | ||||||||||||
| Date Deposited: | 02 Jun 2026 06:11 | ||||||||||||
| Last Modified: | 02 Jun 2026 06:48 | ||||||||||||
| URI: | https://repository.upnjatim.ac.id/id/eprint/53053 |
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